Australian Broadcasting Company.
A large infographic to assist budget decision making - Sydney, AUS.
This is the first iteration of the ABC (Australian Broadcasting network) Digital Map. The task was to reflect their key brands and their main digital touchpoints on both their own and on third-party platforms and the relationships between them. Metrics are drawn from various sources to illustrate performance and growth between brands and key digital touch points. The brief was to capture all of the broadcasting networks touch points, then elevate their health with a traffic light system to allow them to make informed decisions about future strategy. Largely to do with where to dedicate future funding.
Key contacts: Linda Bracken and Georgia Rowe.
My role was to distill the data into visual forms and help generate the concept with the internal ABC team. I then worked internally with the ABC and built the map on their behalf.