Anomaly //

A photo, light, and rope installation piece - Melbourne, AUS.


The exception the the rule.


Anomaly was an installation piece I created in 2015 in the front of the Fed Square building in Melbourne city centre. The piece was as part of a larger design event being hoted in the building and also ran in  White Night (Melbounres city wide light projection festival). I was awarded the opportunity to create and oversee the installation after pitching to a board of heavy-weight creatives in charge of the event. I was recently back from MOMA in Tasmanian and spoke of the level of immersion that created such an amazing atmospheric experience. And I wanted to create such an atmospherefor them at Fed Square.


The event hosted Stephen Sagmeister that year and I enjoyed walking him through the concept.




My Role.


After my pitch, I refined the core concept of being an "Anomaly". I oversaw and helped build the installation piece.





1.  Pitching
2. Concept Development
3. Team leadership
4. Instillation


The Process.






Coming up with the concept based on the brief.

Presenting my ideas and core concept to a board of designers.

Hands-on creation of installation piece. Running of the creative team.

Walking Stephen Sagmeister and the boad members through the almost finished piece

Launch during the design event. Installation piece become part of Hitenight a few days later.

The Result.