The emotional, roller coaster life journey of a couple named the Whiteheads - London, UK.
I've worked a few projects for P&G over the last year as Design Manager for Kantar Worldpanel. This was one I created on behalf of P&G when they wanted to know how people interact with different products during different stages of life. As well as having those stages of life identified.
Initially, the Account Manager and I wanted to turn it into a board game, in the style of "Game Of Life". During my first couple of weeks of work, I actually created a few working board games. As enjoyable and original as this may have been, this made the data unnecessary complicated and difficult to digest. As a result, we decided to scratch the concept and start again with more of a life journey based idea. I oversaw the project from start to finish. Creating the concepts, meeting with the account manager and getting feedback from P&G, and rolling out the final project.
Please note, some of the initial lo-fi iconographies were created by my junior designer