Sydney, Australia

 

CRASH DOWNES

Designer & Creative Strategist 

CRASH.DOWNES@GMAIL.COM

UK 07599 029 188

AUS 0467 67 69 61

 

P&G.

Creative Lead.

 

Background.

The emotional, roller coaster life journey of a couple named the Whiteheads - London, UK.

 

I've worked a few projects for P&G over the last year as Design Manager for Kantar Worldpanel. This was one I created on behalf of P&G when they wanted to know how people interact with different products during different stages of life. As well as having those stages of life identified.

My Role.

 

 

Initially, the Account Manager and I wanted to turn it into a board game, in the style of "Game Of Life". During my first couple of weeks of work, I actually created a few working board games. As enjoyable and original as this may have been, this made the data unnecessary complicated and difficult to digest. As a result, we decided to scratch the concept and start again with more of a life journey based idea. I oversaw the project from start to finish. Creating the concepts, meeting with the account manager and getting feedback from P&G, and rolling out the final project.

 

Please note, some of the initial lo-fi iconographies were created by my junior designer

 

Skills.

- Design Management

- Account Management
- Client Liason

- Concept Development

The Process.

1

3

2

4

5

Me with the Account Manager to discuss the possibility of undertaking a new project.

We discussed timelines, client, and initial concepts.

Generate several working board game ideas.

After some review, we decided to scrap the initial idea and move forward with more of a journey based output.

Setteled on a long jounrye pience based around two main chatarets. Presented idea to P&G and had it signed off.

Refined, finalised and roll out of final.

Concept stage.

The Results.