The Sainsbury's Universe.
Interactive website concept, Infographics print.
Let there be light ... and an over-index in snacks - London, UK.
Sainsbury’s approached Kantar Worldpanel in mid-2018 with a large market research contract in the form of an occasion segmentation data set. Basically, Sainsbury’s wanted to snapshot of their entire business. They wanted to know who used their products, what time of day and for what purpose. The occasions were broken down into individual ‘moments’ such as IH (in home) family together for breakfast or OOH (out of home) routine energy boost drinks, and so on.
As the Design Manager for Kantar Worldpanel, it was up to me to decide how to visualise this infographic in the form of a single piece, and then build that graphic while managing the timeline, my team, the account manager and client.